Brand Profile

Top pregnancy and baby

JQ is committed to becoming the top maternity brand, JQ against mediocre product design, through the original to provide mothers with - good value for money products, with professional knowledge, integration of all the best resources, so that the product to achieve the first-class level, for each newborn family to provide a comfortable and healthy maternity experience

Brand Vision

Become the world's No. 1 brand for mothers and babies

Focusing on the field of mother and baby, attaching importance to technology research and development, and globalization from R&D, technology, marketing to service, we are steadily moving towards the industry's leading brands.

Brand Mission

Make the best products to give all moms more peace of mind

What JQ is doing is not a one-time business, but a solution to the problem of difficult choices for mothers, bringing mothers all over the world a better maternity experience with advanced mother and baby products and services.

Brand Declaration

Some say that every gift from fate comes with a price. We’ve grown accustomed to placing a price tag on everything, with numbers reflecting the “value” we assign to things. Yet, few stop to quantify whether bringing a new life into the world is truly “worth it.” Taking time off work, cutting expenses, stretch marks, the pain of childbirth, sleepless nights feeding the baby... No matter how you calculate it, the numbers never seem to add up.
JQ JingQi has been dedicated to the mother and baby industry for 12 years, focusing on independent research and integrating quality resources. With high-quality, low-burden, one-stop maternity and baby solutions, we believe every new family deserves a more relaxed, comfortable, and healthier maternity experience. Named after the love for children, our brand aims to treat every child in the world as our own. We, too, cannot define whether bringing a new life into the world is “worth it.” But we know that the sacrifices made in the name of love are absolutely worth it.

JQ JingQi believes that if new families can see their sacrifices for new life as a gift, the world will be a better place!

Brand Slogan

Your Sacrifice is Worth It

JQ JingQi, like every new family, values a sense of “worth” — both “practical value” and “emotional value.” The “worth” that JQ JingQi advocates is not only about quality and affordability in mother and baby products but also about understanding and supporting new families.
When people face physical, emotional, and financial challenges during pregnancy and childbirth and feel the cost is too great, JQ JingQi wants to remind them: “Some sacrifices cannot be measured. As long as you believe in them, they are worth it. That’s why JingQi will stand by your side, helping your love grow until happiness is in full bloom.”

Brand Story

Love every child as you would your own

The founder, who experienced the pregnancy of his beloved to the birth of his child, found it difficult to choose baby products.
Too many problems with the quality of mother and baby products made him want to make some safe products for his baby.
The founder and his brother traveled to Europe to look for quality partners.
JQ was born, and named the children “Jing Jing” and “QI QI”.
Jing means talented and beautiful, representing a girl. QI meaning healthy, energetic and courageous, represents a boy. And naming the brand after the children carries the wish to treat all children well