On April 6, 2016, Alibaba held a press conference on the theme of "Alibaba United Charity and Charity Baby 2.0 Plan" (hereinafter referred to as "Alibaba Charity Plan Press Conference") in Beijing. In this conference, Jingqi brand participated in the press conference as the first among the TOP10 caring online merchants.

　　Alibaba Joint Charity Project Launch Ceremony

　　Jin Jianhang, Chairman of the Alibaba Charity Foundation, presented the first place trophy of the Loving E-commerce Merchant to Jingqi Company

At the meeting, Mr. Li Jiang, deputy general manager of Nanchang Jingqi Clothing Co., Ltd., delivered a speech at the meeting:

Alibaba Joint Charity and Charity Baby 2.0 Plan

Press Conference ——Jingqi Speech

Giving roses to others will leave a lingering fragrance on your hands.

——Preface

Hello, buyers and sellers! (After thinking about it, all kinds of titles are not as suitable as "buyers" and "sellers" for all the guests present) I am honored to be invited to participate in the "Alibaba Joint Charity and Charity Baby 2.0 Plan Press Conference".

1. Let's talk about the origin of Jingqi and "Taobao Charity".

In 2013, I saw a love icon on the products of other companies, which was Taobao charity donation. At first, I didn't understand what it was, but later I realized that it was a kind of charity - love donations, a little bit of sand makes a tower. At the same time, I also know that it is of great significance to merchants: it can expand the popularity, improve the store image, and increase the store sales, thus reflecting that the store owner has excellent moral models and a high sense of social responsibility. If the charity product is popular enough, it can attract the attention or report of the media. Thereby increasing the popularity and sales of the store. It is these kinds of motivations that made Jingqi embark on the road of "Taobao charity".

As we all know, the most important thing to accept a new thing is time, and it takes time to understand and deeply experience it. The beginning of Jingqi's "Taobao charity" was not a big deal. It was donated for the purpose of marking, and only set up individual products.

2. With a deeper understanding, Jingqi really started "Taobao charity"

Guests who pay attention to charity must know the "Child Companion Plan" - a left-behind children care project launched by the China Foundation for Poverty Alleviation. Through the "one person, one home, one bond" model, a left-behind children guardianship network is established, so that left-behind children can get the care of "mothers", so that their childhood can have more companionship and less loneliness!

You should also know that the "Porcelain Doll Medical Aid Project" focuses on the physical improvement of patients with osteogenesis imperfecta. And the "Rural Medical Plan" and so on. These love projects one after another make Jingqi unable to be a businessman who does charity for profit. We are determined to do charity for charity, and even strive to increase profits to maximize donations.

It is this love that drives us to gradually set our products as charity products. Currently, Jingqi flagship store has more than 200 charity products. Before attending today's meeting, I made a small statistics of the top 70 products sold. The number of donations for these 70 charity products alone has reached 1 million, and the donation amount has exceeded 200,000 yuan.

3. Jingqi has been working hard for "Taobao Charity"

Just a little joke, there is a saying that making money is addictive. In fact, people with the same experience know that charity is more addictive. Jingqi's enthusiasm for "Taobao Charity" can't be stopped at all. So every time we launch a new charity project, we will discuss whether the donation needs to be adjusted? Should we increase the number of charity products? Should we report more activities to boost sales to increase the number of donations? The only thing missing is to set up a special team! As long as the company's budget allows, we will make an increase in donations. There have been donations as high as 1%, which is a bit crazy, but we are very proud!

For the disadvantaged groups, no matter how small the force is, it is also a kind of support! As a member of the Taobao platform and a member of society, Jingqi is committed to charity! Thank you Taobao Charity for giving us an opportunity to give roses, and thank you Alibaba Group Charity for giving Jingqi recognition and honor!

During the award ceremony, Alibaba President and Chairman of Alibaba Charity Foundation Jin Jianhang presented awards to the caring online merchants, and Nanchang Jingqi Clothing Co., Ltd. won the first place in the TOP10 caring online merchants of this charity plan.

After winning the award, Mr. Li Jiang, Deputy General Manager of Nanchang Jingqi Clothing Co., Ltd., expressed his feelings for the award in simple and sincere words. He said: "Alibaba Charity Baby Plan is a good way to do charity. Online merchants are usually very busy and have no time to do charity, but through charity babies, they can not only easily give love, but also establish a special emotional connection with buyers through charity."

Alibaba President Jin Jianhang took a group photo with Jingqi Brand Deputy General Manager Li Jiang

After the meeting, Alibaba President and Chairman of Alibaba Charity Foundation Jin Jianhang took a group photo with the caring online merchants who attended the meeting.