On the morning of October 18, 2014, at the Dongshen Business Hotel in Nanchang, Jiangxi, the Italian Jingqi China Headquarters held a Jingqi cartoon image release conference, and the Jingqi image doll - "Qibao" made its debut. So far, Jingqi has become the first brand in the radiation protection clothing industry to have its own image doll.

Jingqi image doll - "Qibao" after the release of the scene

As a leading brand in the radiation protection clothing industry, Italy Jingqi has always been based on the principle of customer first, constantly innovating technology and production processes to ensure product quality and customer satisfaction. The launch of the image doll Qibao was also a decision made after discussions at the company headquarters. The main purpose is to narrow the distance between customers and the brand and establish Jingqi's new brand culture - "cute" culture. Jingqi expressed the hope that the cute "Qibao" can bring more happiness and health to customers.

Qibao's design is combined with Chinese traditional culture - Qilin culture. Qilin is a mythical beast in ancient Chinese mythology, implying auspicious child delivery. Therefore, "Qibao" is also designed as a little boy. At the same time, Qibao is a typical Virgo, with a personality of pursuing perfection, positive, optimistic and smart. Qibao uses Jingqi's brand color - elegant purple and pure white as the main colors, with a cute big round head, horns, and round eyes, which makes it more "cute" and impressive.

The scene after the release of the Jingqi figure "Qibao"

The design inspiration of Qibao comes from the ancient Chinese mythical beast Qilin, which has the meaning of auspicious child delivery, and also represents positivity, optimism and intelligence. Qibao is purple, which is the main color of the Jingqi brand. It is noble and elegant, with pure white embellishment, symbolizing that every baby born into the world is a unique angel-like existence.